On March 20, the 2025 China Appliances and Consumer Electronics Expo (AWE), the top event in the global home appliances and consumer electronics industry, grandly kicked off at the Shanghai New International Expo Center. In this grand gathering that brings together top brands and cutting-edge technologies in the industry, Magictec made its appearance at Booth 2C01 in Hall N2 with the theme of "Full Embedding, True High-end Customization".

Magictec, invited to participate in the exhibition for the first time, made a stunning appearance with a lineup of multiple refrigeration products. Products such as the embedded refrigerator series, the retro refrigerator series, the clothes care machine, and the embedded wine cabinet series were displayed one after another, each exuding unique charm. Among them, the newly launched single-door embedded refrigerator M690C/DMAX combination and the American-style large embedded refrigerator MT756E, which gather advanced intelligence, attracted many visitors to stop and have in-depth exchanges with their excellent designs and advanced functions.

Magictec is well aware of the importance of the deep integration of products and scenarios, and has carefully created diverse spatial scenarios such as open kitchen cooking, living room leisure, and retro corner aesthetics. In terms of the kitchen space scenario, Magictec directly addresses the pain points of traditional refrigerators, such as poor space adaptability, unattractive appearance, and limited capacity. Taking the refrigerator as the core carrier, based on a profound insight and understanding of the "Chinese kitchen", it has launched multiple full-embedded refrigerators. These refrigerators are specifically designed according to Chinese-style cabinets and are perfectly adapted to the common sizes of Chinese cabinets. They hide luxury in simplicity, not only complementing diverse home decoration styles such as modern minimalism and light luxury, but also fully meeting consumers' pursuit of individuality and a sense of fashion, bringing a new quality upgrade to the kitchen space.

With the increasing youthfulness of the consumer market, the new generation of consumer groups has gradually become the main force in the market. Magictec has keenly captured this trend, and its launched colorful retro refrigerator series has been very popular. This series skillfully restores the classic styles of refrigerators from the 1970s to the 1980s, integrating a strong artistic style into the home life scenario. It has instantly become a highly popular star product at the booth, winning the hearts of many young consumers who have taken photos to check in.

In addition to the eye-catching retro refrigerator series, Magictec also brought a series of new products such as wine cabinets and clothes care machines of different models. These products are uniquely designed, and every detail demonstrates the brand's persistent pursuit of quality and aesthetics. In terms of practicality, great efforts have been made. The wine cabinet adopts precise temperature control and constant humidity technology, just like a dedicated "oasis" created for high-end wines such as red wines, ensuring that the wines age in the best environment. The clothes care machine adheres to the design concept of full-embedded home aesthetics, is equipped with an AI intelligent drying function, a dual-airflow + dual-steam care system, and is equipped with three sets of filters. It can effectively remove dust, mites, and bacteria, providing consumers with a one-stop exquisite clothes care experience and easily protecting the texture and lifespan of every piece of clothing.

Although the exhibition has ended, Magictec's exploration and pursuit of a better life will never stop. The brand will continue to adhere to the core concept of "Full Embedding, True High-end Customization", deeply cultivate home appliance technology, integrate home aesthetics, and use more diversified and personalized products to meet consumers' growing demand for a high-quality life. In the days to come, Magictec looks forward to jointly opening a new chapter in smart homes with everyone who loves life, making the warmth of technology within reach and filling every corner of the home with warmth and surprises.