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"Mobile" car refrigerator, a new way for refrigerators

"Mobile" car refrigerator, a new way for refrigerators

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Keywords: car refrigerator refrigerator market

Perhaps because of the rapid increase in raw material costs, the refrigerator market has been hit more obviously, and retail sales and retail sales have both declined. According to AVC online monitoring data, in May 2021, the retail volume of refrigerators in the online market was 1.72 million units, down 15.5% year-on-year, and retail sales were 3.47 billion yuan, an increase of 5.1% year-on-year. The retail sales of the lower refrigerator market was 2.44 billion yuan, a year-on-year decrease of 11.2%. The retail volume was 457,000 units, a year-on-year decrease of 21.6%.

From the data point of view, the traditional refrigerator market is subject to the marketing of raw materials and saturated competition, and the market space has been compressed more seriously. Once it is marketed by some unexpected factors, market fluctuations will immediately occur and have an impact on sales. Faced with an uncertain market, the refrigerator industry needs to explore new paths.

For example, some new types of refrigerator products have recently brought some new ideas to the industry: for example, there are wall-mounted refrigerators that can be hung on the wall, mini refrigerators with small size and low noise, and even "mobile versions" that can be used with Car refrigerator that is carried with the car. Among them, the car refrigerator is also deeply favored by some media and industries.

According to a recent report by Korea Market News, with the increase in China's car ownership and self-driving trips, the demand for car refrigerators has grown substantially. It is predicted that the market size of China's vehicle peripheral products will reach approximately US$1 trillion in the future, and the related car refrigerator market also has huge potential. The development of the automobile industry has promoted the expansion of the car refrigerator market.

In fact, the car refrigerator is optimistic, mainly from the good prospects of the car and its related environment. According to statistics, the number of vehicles in the country will be 281 million in 2020, an increase of 8.1% year-on-year. With the rapid increase in the number of cars, data related to car travel has also increased significantly. According to the "Global Self-driving Travel Report 2019", the number of domestic self-driving tourists in China in 2018 was approximately 580 million, a year-on-year increase of 35.6%. According to the date, holiday nodes such as the May Day holiday and the National Day holiday are all key growth nodes for car self-driving tours.

Of course, this is not unrelated to the emergence of the epidemic. Since the emergence of the epidemic, people have had a feeling of "withdrawing from home" to transportation. Although the epidemic situation has been stably controlled, people have gradually developed the habit of traveling by self-driving cars. On the one hand, transportation needs to be strictly restricted. The frequency of some routes has been reduced or even suspended. On the other hand, self-driving cars can take care of the needs of the whole family and can bring more at any time. Food and daily necessities, no matter from which point of view, self-driving cars are more free.

In the process of self-driving tour, the practicality of the car refrigerator is also greatly highlighted. As you prepare your own iced drinks and food during travel, you can take care of your own taste and effectively reduce travel costs. Therefore, car refrigerators are becoming more and more popular. Of course, in most seasons, it is a pleasant thing to be able to drink an iced drink anytime, anywhere, and the demand for this is steadily increasing.

Out of contextual needs, consumer demand for car refrigerators is also booming, and sales on the market are also becoming a powerful example. According to data from, about 32% of consumers chose car refrigerators for 218 to 284 yuan, and 40% of consumers chose car refrigerators for 284 to 648 yuan. According to industry forecasts, the demand for car refrigerators in China is expected to reach 50 million to 100 million units in the next 10 years, and the sales scale is also expected to increase to 100 billion yuan.

It can be seen that, compared with the stock market of traditional refrigerators, the incremental market represented by car refrigerators has more room for excavation. Can refrigerator manufacturers who are currently suffering from saturated competition explore a new path?